Custom Packaging

People sometimes ask us, “Do you work with companies my size?” Because our specialty is short print runs (typically a few cases or rolls of paper, not dozens or hundreds) of custom-printed deli paper, people wonder if there’s a size that’s too big or too small.

We’ve printed for large, well-known brands like Google, Facebook, Coca-Cola, DreamWorks Animation, and the Food Network (you can see our portfolio here).

We’ve also printed for small, unique restaurants with only one location.

How can we help both kinds of customers? Simple. It’s not about the size of the company. It’s about the size of the order. If you need 1,000 cases of paper, and can afford to wait a while, you’ll probably find it’s cheaper to order from a printing company that has a large minimum order size. But if you need fewer than 50 cases, or need your order done quickly, we’re the only company in the United States that can get it done.

Do you need just a few cases? Need an order rushed? Our specialized equipment can do it! It doesn’t matter if you’re Google or the bagel shop around the corner. If you want to show off your unique brand, and you need fewer than 200,000 sheets of paper printed at once, we can get it done on budget and on time!

Let us know if we can help.

Custom-printed toilet paper wrap

Sometimes a customer will ask us, “Can you print my brand on toilet paper?” We admit that we get a little excited by unusual requests like these, because we think a bit of novelty is fun.

Normally, when people ask us to print their brand on some kind of paper, they request deli paper, sandwich wrap, or basket liners. These popular choices are great at highlighting unique brands, and we’re always glad we can help our customers show off!

But when we get a request for something different, we say, “Of course, we’d love to make you some custom-printed toilet paper wrappers!” At the right you can see a TP wrapper for the Boys & Girls Clubs. They loved it!

There are lots of ways to show your off your brand. Sometimes the out-of-the ordinary is a great way to get people’s attention.

If you’re interested in trying something different, let us know! We’ll work with you to see if we can make it happen.

11 Creative Ideas for Event Marketing

If you’re in charge of marketing an event, you may already have some ideas on how to do it. Or you may have questions–how do you attract sponsors? How can you get the word out? How can you make an impression?

We’ve put together some of our ideas into this series of blog posts, which we hope you’ll find helpful:

1. How to Find an Audience When Marketing an Event
2. Where to Display Your Event’s Logo
3. Incentives for Sponsors of Your Event
4. Marketing at Your Event’s Venue
5. Event Marketing with Social Media
6. Marketing Your Event with Direct Mail
7. Advertising Your Event: TV, Radio, Print, Signs
8. Guerrilla Marketing
9. How to Get a Media Sponsor for Your Event
10. How to Write Your Own Press Release
11. Getting More from Event Sponsors

You can also read all of these in a free eBook entitled 11 Creative Ideas for Event Marketing.

Best of luck with your event. We hope it’s a success!

If you’re talking to event sponsors, keep in mind that they can provide more than sponsorship money! Make sure you ask your sponsors to help you with the marketing and promotion of your event as well. If it’s something that they care enough about to spend their hard-earned profit on, then most likely they will be willing to help you promote it as well.

This is the last of 11 Creative Ideas for Event Marketing, a free eBook. Download a free copy!

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Press releases are an absolute must for any event! They’re a great way to get free exposure online and in print. Here are some tips for writing a compelling press release and getting the most exposure out of it:

1. Use the proper format. Create a strong headline and a captivating opening sentence that sums up the most important details of the message you are conveying. Write in the 3rd person (as if you are a reporter), and make sure your statements are reporting the “facts,” not opinion. Make sure to answer the five “W” questions (who, what, where, when and why). If possible, include a quote from the event organizer or appropriate representative.

This is the tenth of 11 Creative Ideas for Event Marketing, a free eBook. Download a free copy!

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You might be able to convince media outlets to be a media sponsor for your event. Under this arrangement, you might get free advertising in exchange for promoting the sponsor at your event.

This is the ninth of 11 Creative Ideas for Event Marketing, a free eBook.

Here’s how it works. Contact the marketing or promotions director of your local newspaper, radio station, or television station that best reaches your target market. Draw up a “media sponsor agreement” which outlines the benefit to the media sponsor and the requested number of advertisements you are asking for. Be willing to negotiate on this, as the cost of advertising may vary. Even a little free advertising is better than none.

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Bag: “Reach out to children with autism.”

Sometimes it’s not easy to reach your target audience in traditional places. You might need to think of creative ways to reach them in their own environment. For example, a vodka company came up with a clever stunt to reach corporate executives who work 80-hour weeks in high-rise offices. The company had someone pose as a window washer in a business suit. He used giant flashcards to communicate a funny, effective message (watch the video clip here). Although this type of stunt may be slightly out of your budget, the idea of going to customers in their environment is still a useful one.

This is the eighth of 11 Creative Ideas for Event Marketing, a free eBook.

Create a unique business “card”
There are many creative ideas for business “cards” that will make you stand out. For example, every employee at Lego® has miniature figurines featuring their name, phone and email. If you’re in the music industry, a guitar pick could be your business card. Think of inexpensive ways to generate word of mouth while ensuring people hang onto your “card.”

Transform your packaging into an ad
Your customers can be walking advertisements for you if you give them the tools. Food wrappers or bags that draw attention to your customers as they walk the street are great opportunities for you. If you use unique packaging, it entices customers to tell their friends or post pictures on social media. If you’re a retailer who uses bags, get creative and make them serve as more than just a container.

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This is the seventh of 11 Creative Ideas for Event Marketing, a free eBook.

If you have an advertising budget, traditional advertising methods may be a good option for getting the word out. Typically, “traditional” includes:

• Print – newspaper, magazines, and other publications
• Television – television networks and cable companies
• Radio – stations sell air time or offer endorsements by talk show hosts
• Signs – billboard companies, bus benches, live sign holders, median signs, ads on vehicles, etc.

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Photo courtesy of D Sharon Pruitt.

This is the sixth of 11 Creative Ideas for Event Marketing, a free eBook.

Marketing your event through direct mail can be effective if it’s done correctly. However, if it’s not a well-thought-out campaign, it can be very costly.

As we discussed, targeting your audience is essential in marketing. However, it is particularly important when you are paying for printing and postage.

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This is the fifth of 11 Creative Ideas for Event Marketing, a free eBook.

Image courtesy of Wikimedia user Enoc vt.

Social media has certainly changed event marketing for both organizers and attendees. Depending on your reach, posting your event on Facebook might be more effective today than handing out paper flyers was years ago. It only takes a few minutes to post, and there are no printing costs!

If you have the ability hand out paper flyers and talk in person about your event, then you should do this also! But you can save time and spread the word quickly through social media. Through sharing, your event might even “go viral” and reach far beyond the confines of your own friends, followers, and fans.

There are a number of popular social media websites, with new ones becoming more popular each day. If you have time to research the websites, forums, and other online hotspots that your audience frequents, this is your best bet for success. If not, here are a few tips for the most popular social media websites:

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