Custom Packaging

Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza?

Chances are that restaurant is closed now.

In the food service industry, segmenting your target market means figuring out exactly who your customers are… and going after them with gusto!

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Have you ever heard the expression, “you eat with your eyes first”? It’s important that the food on your customers’ plates look appetizing, but you don’t have to limit yourself to the edible portion of the plate to convey your message!

Tony Phelan of Pinchers Crab Shack is committed to customizing his brand to look appetizing.

So how does Tony at Pinchers do it?

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This is the fifth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Do you use photos of your food on your menu, take-out menu, website or other marketing materials? If so, using custom deli paper can do double duty!

By putting special wraps on food in photos, you’re using food branding to put your brand in front of everyone who sees those photos, not just people who order your food.

It’s a great way to get more bang for your buck when you’re advertising – either internally or externally.

Even if you don’t use food photos, you can still leverage the power of this subtle food branding technique.

How? Your customers are doing the work for you!

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