This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza?
Chances are that restaurant is closed now.
In the food service industry, segmenting your target market means figuring out exactly who your customers are… and going after them with gusto!