Custom Packaging - & Products, Inc.

Custom Packaging

& Products, Inc.

Archive for the ‘Food Marketing’ Category

The highly celebrated “Carnivale du Vin” event took place on November 11th 2011 and Custom Packaging & Products provided the Eco Friendly Kraft Paper for the event!

This renowned event brings together Emeril Lagasse and an all-star line-up of the country’s top chefs and vintners in New Orleans for the Emeril Lagasse Foundation’s 7th Annual Carnivale du Vin. The event is a fundraising benefit, with proceeds going to improve the lives of young people in the New Orleans and Gulf Coast areas.

“We are honored to be working with the Carnivale du Vin fundraising event that’s created by Emeril Laagasse and friends,” said Ryan Van Horn, president of Eco friendly Kraft paper products company, Custom Packaging and Products.

“Carnivale du Vin” raised nearly $2 million in 2010, and has invested more than $4 million in non-profits that support children’s causes focusing on culinary arts, school food and nutrition, and arts and education programs. The event will be using Custom Packaging and Product’s custom Eco-Friendly Kraft Sheet Paper for its food presentation and other marketing outlets.

Van Horn added, “It is really wonderful to see a client taking advantage of the branding opportunities so well, in an effort to make a positive difference.”

Prior to “Carnivale du Vin”, is an event called “Beer & Boudin”. Over 1,000 people are expected to attend this event, which brings together 20 of the region’s hottest chefs and features boudin, artisan sausages and rustic Louisiana fare. In addition, the event will have boudin experts from the Southern Foodways Alliance, a live New Orleans and Cajun musical line-up, and craft beer from presenting sponsor Abita Brewing Company.

Following the Boudin & Beer event, Carnivale du Vin will feature a spectacular collaboration of the nation’s top culinary artists. Guests then have the honor of enjoying a four-course wine dinner prepared by the ”Krewe du Vin” chefs, paired with wines from the country’s most prestigious winemakers. This year, one of the featured winemakers is the Honorary “Bacchus,” Dan Kosta of Kosta Browne Winery and his Kosta Browne 2009 Sonoma Coast Pinot Noir.

Using custom/personalized wrapping paper gives your products brand recognition. It is very useful when presenting and making a great impression with your clients.At Custom Packaging & Products we refer to this as “Burning a positive experience into the minds of your customers!” You can find 53 ways to use our branding products in our FREE eBook, 9 Custom Packaging Products & 53 Ways to Use Them.

If you’d like to learn even more food marketing strategies through custom packaging, download our other free eBook 12 Ways to Build Your Brand and Increase Your Sales or simply contact us online.

Looking forward to doing business with you!

- Ryan
(888) 878-0423 ext. 101
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Food Truck Marketing: 4 Questions to Consider

Posted by Ryan On November 8th

Mobile Food Trucks are the next new thing in the service industry! With lower startup and marketing costs, it has been a great way for chefs to hit the road with their delicious dishes!

Screen Shot 2011 10 20 at 1.00.11 PM Food Truck Marketing: 4 Questions to Consider

Food Truck Marketing: Foodies Enjoying Mobile Food

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9 Custom Packaging Products 53 Ways to Use Them Need Food Marketing Strategies? Here are 9 Custom Packaging Products That Can Help

In every business, it is the owner’s responsibility to find a niche that the competition has ignored OR perform better than the competition at their own niche. The restaurant industry is no different… although the sheer amount of competition in the restaurant industry is extremely high!

So how can you separate your restaurant or deli from the rest of the pack? By utilizing a broad range of food marketing strategies! That’s where we come in handy.

Over the past few months we’ve told you about 9 Custom Packaging Products and 53 Ways to Use Them which is available as a FREE eBook that you can download by clicking the eBook up above. These custom printed food service papers are just a few of the many food marketing strategies that you can use to increase your restaurant’s repeat business.

So let’s recap:

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Freezer Paper prevents Freezer burn 300x200 #9   The Dreaded Freezer Burn: Easily Prevented and Marketed With Custom Printed Freezer Paper

This is the 9th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Be their freezer burn hero, and they will never forget you!

Freezer paper is a durable paper that prevents air and moisture from getting to the food. It protects the flavor, quality and nutrition of the food during freezing temperatures and prevents freezer burn.

Another great characteristic of freezer paper…easy to write on! Dates and food become easily identified without having to unwrap the mystery package.

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2 CPP%20Labels%20galstick1 #8 – Small Budget Marketing: Stay Stuck in Their Mind with a Custom Sticker or Label

This is the 8th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Are you trying to find a way to brand yourself with small budget marketing? A custom sticker or label is the perfect solution!

With a custom sticker or label, you can easily attach your brand to virtually any product. They allow you to be as creative as you want at a very affordable price. A custom sticker is an easy way to share information, such as product description, price, UPC labels, ingredients, etc.

Here are some of my suggestions when working with small budget marketing. Utilize custom stickers and labels for any of the following:

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Personalized Wrapping Paper Photo courtesy of Flickr user Neeta Lind 300x225 #7   Personalized Wrapping Paper: Marketing Opportunity Made Possible Through Gift Giving

This is the 7th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Is giving better than receiving?

When you have personalized wrapping paper, you’ll receive free marketing every time you give.

Gift giving has been around a long time and continues to bring excitement to the receiver while the giver enjoys the warm and fuzzy feeling that giving provides.

Did you know…gift wrapping began in Victorian times, when elaborate card making evolved into elaborate wrapping papers for presents? Wrapping paper soon became popular and with the invention of the printing press, the paper could then be made in mass quantities.

Personalized wrapping paper is an awesome way to incorporate branding of your business into the joy of gift giving. Your custom wrap can be used for:

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Keep meat and fish fresh with butcher paper Photo courtesy of Flickr User Wildcat Dunny 300x225 #6   Keep Meat and Fish Fresh and Customers Minds Fresher with Custom Butcher Paper

This is the 6th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Don’t you only want the best…when it comes to fresh fish?

Only the best fresh fish or quality cut of meat is wrapped in butcher paper. Have you ever thought of customizing it? What better way to promote your company and it’s views on fresh, quality meats?

As people get home and start to unwrap their fresh fillet of fish or thick juicy steak, they will be staring right at your logo and make the association between your branding and their perfect cut of meat.

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Hot Paper Turn up the Heat on Your Marketing Strategy Photo courtesy of Flickr user xlibber 300x214 #5   Hot Paper: Turn up the Heat on Your Marketing Strategy

This is the 5th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Contain the heat and make a statement with custom printed hot paper.

If you are trying to make sure your food is delivered at it’s ultimate capacity, then you want to be sure you are using hot paper. Not only can hot paper keep the food warm, but it will also absorb any grease that may come while the enjoyment lasts.

Hot paper contains heat as long as foil but unlike foil, hot paper is environmentally friendly and microwaveable too! Imagine, if you had it customized, your logo will be spinning around in their microwave! That’s hot!

Here’s a few of my ideas how custom printed hot paper can work for you:

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Make deli paper work for you and get more repeat customers 300x210 #4   Dont Miss Out on Business Referrals. Get your Deli Paper Working for You

This is the 4th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Want more business? Stay fresh in your customers’ unconscious minds!

How do I do that you ask? Picture this…

You are sitting down to a delicious, juicy cheeseburger and fries. Maybe you’re on vacation, or maybe you are just trying out a new restaurant in town. You take your first bite of and discover that it’s one of the best burgers you’ve ever tasted!

Are you thinking, where is this story going? I thought we were talking about business referrals.

I promise, we’re getting there…

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Kraft Paper The Hercules of Paper 300x199 #3   Kraft Paper: Keeping Your Business and Logo Strong

This is the 3rd of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Kraft paper…the Hercules of paper.
If you are looking for a sturdy and eco-friendly paper to promote your business then kraft paper is for you. Kraft paper is machine made paper that is created using wood pulp. Sulfate is also incorporated into pulp which adds to its strength. Once the wood is pulverized, it is blended into large sheets of strong filaments of brown wood. It’s appearance is natural brown in color, however it can be bleached to create shades of brown to pure white.

As mentioned, kraft paper is also great for the environment. Since its derived from trees, the paper decomposes when exposed to weather. It leaves no permanent residue or fragments in landfills! Also, many manufacturers grow tree farms in a controlled fashion which means the natural habitats of forests and animals are not destroyed in the process.

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