Custom Packaging

NYC Bagel Deli based out of Chicago, IL is always looking for new ways to Brand their products from bagels, bagel sandwiches, pizzas, people, and events.

Since they have been doing business with Custom Packaging & Products, they have increased to 3 store locations and have catered some of the most prestigious events in Chicago.With the popularity of their box lunch program, NYC Bagel Deli has had the honor of catering for Groupon, The Chicago Bulls, Pepsi, Boars Head, Tropicana, Wachovia, and a list of other ‘A list’ companies in the Chicago area.

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In every business, it is the owner’s responsibility to find a niche that the competition has ignored OR perform better than the competition at their own niche. The restaurant industry is no different… although the sheer amount of competition in the restaurant industry is extremely high!

So how can you separate your restaurant or deli from the rest of the pack? By utilizing a broad range of food marketing strategies! That’s where we come in handy.

Over the past few months we’ve told you about 9 Custom Packaging Products and 53 Ways to Use Them which is available as a FREE eBook that you can download by clicking the eBook up above. These custom printed food service papers are just a few of the many food marketing strategies that you can use to increase your restaurant’s repeat business.

So let’s recap:

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This is the 9th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Be their freezer burn hero, and they will never forget you!

Freezer paper is a durable paper that prevents air and moisture from getting to the food. It protects the flavor, quality and nutrition of the food during freezing temperatures and prevents freezer burn.

Another great characteristic of freezer paper…easy to write on! Dates and food become easily identified without having to unwrap the mystery package.

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This is the 8th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Are you trying to find a way to brand yourself with small budget marketing? A custom sticker or label is the perfect solution!

With a custom sticker or label, you can easily attach your brand to virtually any product. They allow you to be as creative as you want at a very affordable price. A custom sticker is an easy way to share information, such as product description, price, UPC labels, ingredients, etc.

Here are some of my suggestions when working with small budget marketing. Utilize custom stickers and labels for any of the following:

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This is the 7th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Is giving better than receiving?

When you have personalized wrapping paper, you’ll receive free marketing every time you give.

Gift giving has been around a long time and continues to bring excitement to the receiver while the giver enjoys the warm and fuzzy feeling that giving provides.

Did you know…gift wrapping began in Victorian times, when elaborate card making evolved into elaborate wrapping papers for presents? Wrapping paper soon became popular and with the invention of the printing press, the paper could then be made in mass quantities.

Personalized wrapping paper is an awesome way to incorporate branding of your business into the joy of gift giving. Your custom wrap can be used for:

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This is the 6th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Don’t you only want the best…when it comes to fresh fish?

Only the best fresh fish or quality cut of meat is wrapped in butcher paper. Have you ever thought of customizing it? What better way to promote your company and it’s views on fresh, quality meats?

As people get home and start to unwrap their fresh fillet of fish or thick juicy steak, they will be staring right at your logo and make the association between your branding and their perfect cut of meat.

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This is the 5th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Contain the heat and make a statement with custom printed hot paper.

If you are trying to make sure your food is delivered at it’s ultimate capacity, then you want to be sure you are using hot paper. Not only can hot paper keep the food warm, but it will also absorb any grease that may come while the enjoyment lasts.

Hot paper contains heat as long as foil but unlike foil, hot paper is environmentally friendly and microwaveable too! Imagine, if you had it customized, your logo will be spinning around in their microwave! That’s hot!

Here’s a few of my ideas how custom printed hot paper can work for you:

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This is the 4th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Want more business? Stay fresh in your customers’ unconscious minds!

How do I do that you ask? Picture this…

You are sitting down to a delicious, juicy cheeseburger and fries. Maybe you’re on vacation, or maybe you are just trying out a new restaurant in town. You take your first bite of and discover that it’s one of the best burgers you’ve ever tasted!

Are you thinking, where is this story going? I thought we were talking about business referrals.

I promise, we’re getting there…

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This is the 3rd of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Kraft paper…the Hercules of paper.
If you are looking for a sturdy and eco-friendly paper to promote your business then kraft paper is for you. Kraft paper is machine made paper that is created using wood pulp. Sulfate is also incorporated into pulp which adds to its strength. Once the wood is pulverized, it is blended into large sheets of strong filaments of brown wood. It’s appearance is natural brown in color, however it can be bleached to create shades of brown to pure white.

As mentioned, kraft paper is also great for the environment. Since its derived from trees, the paper decomposes when exposed to weather. It leaves no permanent residue or fragments in landfills! Also, many manufacturers grow tree farms in a controlled fashion which means the natural habitats of forests and animals are not destroyed in the process.

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This is the 2nd of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Presentation is the key to effective branding.

If you really want people to remember your logo and make your food stand out, you should use a custom printed sandwich wrap.

A custom printed wrap continues your advertising far beyond the food tray. Just think about the times that you have seen a sandwich wrap that has been discarded. Or, have you ever seen someone eating something that you have been craving and wondering where they got it? If there was a custom printed sandwich wrap dressing up that delicious item, it will ensure that everyone knows where then can go and get it.

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