This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

This is the fifth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Do you use photos of your food on your menu, take-out menu, website or other marketing materials? If so, using custom deli paper can do double duty!

By putting special wraps on food in photos, you’re using food branding to put your brand in front of everyone who sees those photos, not just people who order your food.

It’s a great way to get more bang for your buck when you’re advertising – either internally or externally.

Even if you don’t use food photos, you can still leverage the power of this subtle food branding technique.

How? Your customers are doing the work for you!

In today’s hyper-connected world, everyone with a smartphone can instantly share pictures of their meals with their network of friends and family.

Imagine pictures of your food being uploaded to Facebook right now. Would anyone know where that delicious-looking meal came from?

If you are using custom deli paper from CPP, it would be obvious!

Whether you use your own food photography, or if your customers are your food paparazzi, don’t miss the opportunity to spread your foods brand through a visual medium just like AJ Bombers in Milwaukee.

Want to know more about how food branding can bring success to your business?

Click the eBook on the right to download it FREE, and as always, feel free to contact us online or call us at 888-878-0423 with further questions.

This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

This is the third installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

One of the hip new ideas from the David Manero family of restaurants illustrates an upscale branding success story. Their new concept eatery, “The Office” is a high-end American Gastropub.

You might be thinking, “How can a high-end restaurant get started or even survive in this tough economic climate?”

Many people are surprised to hear that luxury brands are thriving, despite a bad economy. Multiple studies have confirmed the irony; in a bad economy, upscale brands weather the storm better than their peers.

According to the Consumerist, brands like Tiffany, Porsche, Gucci, and Louis Vuitton have all reported strong sales recently, whereas middle-of-the-road retailers like Dillard’s and Sears are facing a slump.

Businesses that focus on the high-end of the market are able to attract customers who equate quality with price. If they are successful, they have the ability to mark up, rather than discount, items in their high-end restaurant. How can you position your brand as a luxury?

By adding value with items like custom deli sheet papers from CPP. The Office restaurant is using this tactic to position themselves as an upscale Gastropub, in a marketplace full of average eateries. Could you do the same?

We’ve read Buyology by Martin Lindstrom, and it’s packed full of ways that marketers have convinced buyers to choose particular (upscale) products through branding. It’s a fascinating look into the inner workings of the brain as consumers make purchases. Don’t miss chapter 3, titled “I’ll have what’s she’s having!”

When your business needs to position itself as a high-end restaurant (or just in a better light than your competitors), consider extending your branding efforts to include custom deli paper with CPP.

Click the eBook icon on your right to download this eBook in its entirety (it’s FREE!),  and if you would like to learn more about achieving a high-end restaurant brand, feel free to contact us online or call us at 888-878-0423 with questions.

PS – If you’d like to read the Consumerist article, feel free “The 8 Largest U.S. Retailers with the Worst Sales”.

This is the second installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

This is the first installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded for FREE from our eBook library.

Timing is Everything. Three… two… one… and we’re live! If you are ever so lucky to get product placement on a major television show, you have to be ready to go when they are.

One of our clients was fortunate enough to use CPP to meet a pressing deadline for national exposure!

Fatburger had been using custom printed deli sheets from another provider. But then, they were rolling out a promotional campaign for Fox Sunday’s Animation lineup. The show was called Bob’s Burgers.

Fatburger needed custom printed deli sheets for all 72 of their locations before for the roll out. So what did they do?

They called us and we were able to meet their turn-around time, AND specially package each case for delivery to 72 different locations across the United States.

In fact, Fatburger got their custom printed deli sheets within a week!

The Bob’s Burgers and Fox logos were both prominently displayed on the sheets, and Fatburger reaped big rewards for their ability to turn on a dime.

Whether your business is big or small, sometimes you have to be able to act quickly. Having a vendor like CPP will allow you to do that – and take advantages of opportunities that may come once in a lifetime.

If you’d like to take advantage of custom printed deli sheets or any other custom printed products, such as take-out bags that are customized with your logo, contact us online or call us toll free at 888-878-0423!

-Ryan

In today’s economy, it’s imperative that you make the right choices when it comes to restaurant branding, marketing, and sales. Whether you’re just getting started or you’ve been in the business for years, you can benefit from creating a unique brand for your product.

Our 12 branding tips are based on actual clients and experiences. At Custom Packaging and Products, we’re happy to share what you need to know. Find out how the following restaurants used branding to gain awareness in their market:

1. Fatburger
2. The RedFrog Pub on Carnival Cruise Lines
3. The Office
4. NYC Bagel Company
5. AJ Bombers
6. Pinchers Crab Shack
7. The Tavern
8. Indiana Pork
9. Grindhouse Burgers
10. Jet Runway Café
11. Barclays Golf Tournament
12. Six Feet Under

Food presentation and photos are everything in the restaurant business. If your dishes are memorable enough to stand out, it’s likely they will be shared. In the past, someone might have just passed along the recommendation to one or two friends. But now, they’re sending photos to everyone in their network. By having your logo and brand prominently displayed in those photos, you can really take advantage of positive word of mouth advertising!

This renowned event brings together Emeril Lagasse and an all-star line-up of the country’s top chefs and vintners in New Orleans for the Emeril Lagasse Foundation’s 7th Annual Carnivale du Vin. The event is a fundraising benefit, with proceeds going to improve the lives of young people in the New Orleans and Gulf Coast areas.

“We are honored to be working with the Carnivale du Vin fundraising event that’s created by Emeril Laagasse and friends,” said Ryan Van Horn, president of Eco friendly Kraft paper products company, Custom Packaging and Products.

“Carnivale du Vin” raised nearly $2 million in 2010, and has invested more than $4 million in non-profits that support children’s causes focusing on culinary arts, school food and nutrition, and arts and education programs. The event will be using Custom Packaging and Product’s custom Eco-Friendly Kraft Sheet Paper for its food presentation and other marketing outlets.

Van Horn added, “It is really wonderful to see a client taking advantage of the branding opportunities so well, in an effort to make a positive difference.”

Prior to “Carnivale du Vin”, is an event called “Beer & Boudin”. Over 1,000 people are expected to attend this event, which brings together 20 of the region’s hottest chefs and features boudin, artisan sausages and rustic Louisiana fare. In addition, the event will have boudin experts from the Southern Foodways Alliance, a live New Orleans and Cajun musical line-up, and craft beer from presenting sponsor Abita Brewing Company.

Following the Boudin & Beer event, Carnivale du Vin will feature a spectacular collaboration of the nation’s top culinary artists. Guests then have the honor of enjoying a four-course wine dinner prepared by the ”Krewe du Vin” chefs, paired with wines from the country’s most prestigious winemakers. This year, one of the featured winemakers is the Honorary “Bacchus,” Dan Kosta of Kosta Browne Winery and his Kosta Browne 2009 Sonoma Coast Pinot Noir.

Using custom/personalized wrapping paper gives your products brand recognition. It is very useful when presenting and making a great impression with your clients.At Custom Packaging & Products we refer to this as “Burning a positive experience into the minds of your customers!” You can find 53 ways to use our branding products in our FREE eBook, 9 Custom Packaging Products & 53 Ways to Use Them.

Food Truck Marketing: Foodies Enjoying Mobile Food

There are 4 important questions you need to ask yourself when starting up a Food Truck:

• Do you have knowledge of local business laws & licensing that dictate where you can operate?
• Have you determined the costs of staff, truck maintenance, marketing, mobile POS system, and security if you are collecting cash?
• Are you tech savvy and feel comfortable tapping into social networking to spread word of your location and your daily specials?
• Do you have a method of branding your food, so when your customers walk away from your food truck – they are advertising for you?

Custom/Personalized Wrapping Paper is great for: 

• Fundraisers
• Corporate Gifts
• Birthday Parties
• Holidays
• Celebrations