Posted by Ryan On May 2nd
This is the fifth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Do you use photos of your food on your menu, take-out menu, website or other marketing materials? If so, using custom deli paper can do double duty!
By putting special wraps on food in photos, you’re using food branding to put your brand in front of everyone who sees those photos, not just people who order your food.
It’s a great way to get more bang for your buck when you’re advertising – either internally or externally.
Even if you don’t use food photos, you can still leverage the power of this subtle food branding technique.
How? Your customers are doing the work for you!
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Posted by Ryan On March 20th
This is the second installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Carnival Cruise lines added a new twist to a traditional idea. Their RedFrog Pub is a fun and funky pub with a Caribbean flare. Carnival knew that their customers were used to thinking of a pub in a dark, cozy, English/Irish setting.
But the RedFrog Pub had to modify all those expectations. In essence, they wanted to come up with a unique re-branding strategy. So what did they do next?
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Posted by Ryan On July 26th
If branding is an iceberg…
This is the 3rd tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com.
the company logo is just the tip of it.
Logo’s are the jumping off point for leading your customers to the story of what you do.
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