Posted by Ryan On July 25th
Posted by Ryan On June 27th
Posted by Ryan On June 13th
Posted by Ryan On May 30th
This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza?
Chances are that restaurant is closed now.
In the food service industry, segmenting your target market means figuring out exactly who your customers are… and going after them with gusto!
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Posted by Ryan On May 16th
Posted by Ryan On May 2nd
This is the fifth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Do you use photos of your food on your menu, take-out menu, website or other marketing materials? If so, using custom deli paper can do double duty!
By putting special wraps on food in photos, you’re using food branding to put your brand in front of everyone who sees those photos, not just people who order your food.
It’s a great way to get more bang for your buck when you’re advertising – either internally or externally.
Even if you don’t use food photos, you can still leverage the power of this subtle food branding technique.
How? Your customers are doing the work for you!
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Posted by Ryan On April 18th
This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Who’s seeing your food and its packaging?
It might very well be a celebrity. Branding impacts everyone that sees your product, so it’s crucial to look good – at all times!
NYC Bagel Deli is based out of Chicago, Illinois. They’ve always been focused on branding, and their efforts keep positioning their bagels, bagel sandwiches, and pizza as the special food that it is.
As a CPP customer, NYC Bagel Deli uses food marketing to put its brand front and center at every opportunity.
But who sees them?
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Posted by Ryan On April 4th
Posted by Ryan On March 20th
This is the second installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Carnival Cruise lines added a new twist to a traditional idea. Their RedFrog Pub is a fun and funky pub with a Caribbean flare. Carnival knew that their customers were used to thinking of a pub in a dark, cozy, English/Irish setting.
But the RedFrog Pub had to modify all those expectations. In essence, they wanted to come up with a unique re-branding strategy. So what did they do next?
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Posted by Ryan On July 12th
Building your Brand is much like building your reputation;
This is the 2nd tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com.
Whether you have no reputation or years of excellent quality service – if no ones knows about it, do you really have a company reputation?
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