Custom Packaging - & Products, Inc.

Custom Packaging

& Products, Inc.

8: Indiana Pork – Stand Out in a Crowded Marketplace

Posted by Ryan On June 13th

Indiana Pork 03 8: Indiana Pork Stand Out in a Crowded Marketplace

This is the eighth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

If you have ever been to a food fair or trade show, you know how difficult it can be to stand out when you are surrounded by hundreds of rivals in a crowded marketplace.

The Indiana Pork Producers Association needed a way to gain visibility and brand exposure when they went to fairs and trade-shows – serving their delicious pork sandwiches. So how did they do it?

Read the rest of this entry »

Branding Today - What Every Restaurant Owner Needs to Know
ADD COMMENTS

7: The Tavern Hospitality Group – Branding Helps Segment Your Target Market

Posted by Ryan On May 30th

Tavern21 7: The Tavern Hospitality Group Branding Helps Segment Your Target Market

This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza?

Chances are that restaurant is closed now.

In the food service industry, segmenting your target market means figuring out exactly who your customers are… and going after them with gusto!

Read the rest of this entry »

Branding Today - What Every Restaurant Owner Needs to Know
ADD COMMENTS

6: Pinchers Crab Shack – Use Color to Convey the Message

Posted by Ryan On May 16th

PinchersCrabShack2 6: Pinchers Crab Shack Use Color to Convey the Message

This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever heard the expression, “you eat with your eyes first”? It’s important that the food on your customers’ plates look appetizing, but you don’t have to limit yourself to the edible portion of the plate to convey your message!

Tony Phelan of Pinchers Crab Shack is committed to customizing his brand to look appetizing.

So how does Tony at Pinchers do it?

Read the rest of this entry »

Branding Today - What Every Restaurant Owner Needs to Know
ADD COMMENTS