Posted by Ryan On May 16th
Posted by Ryan On April 18th
This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Who’s seeing your food and its packaging?
It might very well be a celebrity. Branding impacts everyone that sees your product, so it’s crucial to look good – at all times!
NYC Bagel Deli is based out of Chicago, Illinois. They’ve always been focused on branding, and their efforts keep positioning their bagels, bagel sandwiches, and pizza as the special food that it is.
As a CPP customer, NYC Bagel Deli uses food marketing to put its brand front and center at every opportunity.
But who sees them?
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Posted by Ryan On March 20th
This is the second installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Carnival Cruise lines added a new twist to a traditional idea. Their RedFrog Pub is a fun and funky pub with a Caribbean flare. Carnival knew that their customers were used to thinking of a pub in a dark, cozy, English/Irish setting.
But the RedFrog Pub had to modify all those expectations. In essence, they wanted to come up with a unique re-branding strategy. So what did they do next?
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Posted by Ryan On March 6th
This is the first installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded for FREE from our eBook library.
Timing is Everything. Three… two… one… and we’re live! If you are ever so lucky to get product placement on a major television show, you have to be ready to go when they are.
One of our clients was fortunate enough to use CPP to meet a pressing deadline for national exposure!
Fatburger had been using custom printed deli sheets from another provider. But then, they were rolling out a promotional campaign for Fox Sunday’s Animation lineup. The show was called Bob’s Burgers.
Fatburger needed custom printed deli sheets for all 72 of their locations before for the roll out. So what did they do?
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Posted by Ryan On October 25th
