Custom / Personalized Wrapping Paper

11: Barclays Golf Tournament – Sometimes Small Quantities are Right

Posted by Ryan On July 25th

Barclays 11: Barclays Golf Tournament Sometimes Small Quantities are Right

This is the eleventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Are you a small business or a large corporation? In our world, it doesn’t matter! You don’t have to have mega-bucks to take advantage of the branding opportunities inherent in CPP custom paper.

Barclay’s Golf Tournament was a customer who didn’t have an ongoing need for custom paper; they needed basket liners for the occasion. Their weekend-long event was branded, but extra large quantities just weren’t appropriate in this circumstance. So how did they brand the event?

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9: Grindhouse Killer Burgers – Leveraging a Memorable Brand Name

Posted by Ryan On June 27th

Grindhouse Killer Burgers 04 9: Grindhouse Killer Burgers Leveraging a Memorable Brand Name

This is the ninth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Do burgers taste better when they’re wrapped and presented as beautifully as Grindhouse prepares them? We think so!

Not only are these wrappers making it easy to eat on the run (even one-handed), but they’re also fulfilling the key memorable branding strategy of Grindhouse Killer Burgers.

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8: Indiana Pork – Stand Out in a Crowded Marketplace

Posted by Ryan On June 13th

Indiana Pork 03 8: Indiana Pork Stand Out in a Crowded Marketplace

This is the eighth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

If you have ever been to a food fair or trade show, you know how difficult it can be to stand out when you are surrounded by hundreds of rivals in a crowded marketplace.

The Indiana Pork Producers Association needed a way to gain visibility and brand exposure when they went to fairs and trade-shows – serving their delicious pork sandwiches. So how did they do it?

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7: The Tavern Hospitality Group – Branding Helps Segment Your Target Market

Posted by Ryan On May 30th

Tavern21 7: The Tavern Hospitality Group Branding Helps Segment Your Target Market

This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza?

Chances are that restaurant is closed now.

In the food service industry, segmenting your target market means figuring out exactly who your customers are… and going after them with gusto!

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6: Pinchers Crab Shack – Use Color to Convey the Message

Posted by Ryan On May 16th

PinchersCrabShack2 6: Pinchers Crab Shack Use Color to Convey the Message

This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever heard the expression, “you eat with your eyes first”? It’s important that the food on your customers’ plates look appetizing, but you don’t have to limit yourself to the edible portion of the plate to convey your message!

Tony Phelan of Pinchers Crab Shack is committed to customizing his brand to look appetizing.

So how does Tony at Pinchers do it?

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4: How NYC Bagel Masters Food Marketing with Deli Paper

Posted by Ryan On April 18th

This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Who’s seeing your food and its packaging?

It might very well be a celebrity. Branding impacts everyone that sees your product, so it’s crucial to look good – at all times!

NYC Bagel Deli is based out of Chicago, Illinois. They’ve always been focused on branding, and their efforts keep positioning their bagels, bagel sandwiches, and pizza as the special food that it is.

As a CPP customer, NYC Bagel Deli uses food marketing to put its brand front and center at every opportunity.

But who sees them?

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2: Rebranding Strategies – How The RedFrog Pub Used Customized Deli Paper

Posted by Ryan On March 20th

RedFrogPub12x12 9856 2: Rebranding Strategies How The RedFrog Pub Used Customized Deli Paper

This is the second installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Carnival Cruise lines added a new twist to a traditional idea. Their RedFrog Pub is a fun and funky pub with a Caribbean flare. Carnival knew that their customers were used to thinking of a pub in a dark, cozy, English/Irish setting.

But the RedFrog Pub had to modify all those expectations. In essence, they wanted to come up with a unique re-branding strategy. So what did they do next?

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1: How Fatburger Used Custom Printed Deli Sheets for Success

Posted by Ryan On March 6th

Fatburger2 1: How Fatburger Used Custom Printed Deli Sheets for Success

This is the first installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded for FREE from our eBook library.

Timing is Everything. Three… two… one… and we’re live! If you are ever so lucky to get product placement on a major television show, you have to be ready to go when they are.

One of our clients was fortunate enough to use CPP to meet a pressing deadline for national exposure!

Fatburger had been using custom printed deli sheets from another provider. But then, they were rolling out a promotional campaign for Fox Sunday’s Animation lineup. The show was called Bob’s Burgers.

Fatburger needed custom printed deli sheets for all 72 of their locations before for the roll out. So what did they do?

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Holidays are around the corner, are you looking for custom/personalized wrapping paper to make your products STAND OUT?

Posted by Ryan On October 25th

Look no further – custom/personalized wrapping paper are available for the season of giving, in short run batches, so companies big and small can take advantage of this great marketing tool!