6: Pinchers Crab Shack – Use Color to Convey the Message

Posted by Ryan On May 16th

PinchersCrabShack2 6: Pinchers Crab Shack Use Color to Convey the Message

This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever heard the expression, “you eat with your eyes first”? It’s important that the food on your customers’ plates look appetizing, but you don’t have to limit yourself to the edible portion of the plate to convey your message!

Tony Phelan of Pinchers Crab Shack is committed to customizing his brand to look appetizing.

So how does Tony at Pinchers do it?

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5: AJ Bombers Utilizes Food Branding Techniques to Keep Customers Coming Back

Posted by Ryan On May 2nd

AjBomberBurger 5: AJ Bombers Utilizes Food Branding Techniques to Keep Customers Coming Back

This is the fifth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Do you use photos of your food on your menu, take-out menu, website or other marketing materials? If so, using custom deli paper can do double duty!

By putting special wraps on food in photos, you’re using food branding to put your brand in front of everyone who sees those photos, not just people who order your food.

It’s a great way to get more bang for your buck when you’re advertising – either internally or externally.

Even if you don’t use food photos, you can still leverage the power of this subtle food branding technique.

How? Your customers are doing the work for you!

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4: How NYC Bagel Masters Food Marketing with Deli Paper

Posted by Ryan On April 18th

This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Who’s seeing your food and its packaging?

It might very well be a celebrity. Branding impacts everyone that sees your product, so it’s crucial to look good – at all times!

NYC Bagel Deli is based out of Chicago, Illinois. They’ve always been focused on branding, and their efforts keep positioning their bagels, bagel sandwiches, and pizza as the special food that it is.

As a CPP customer, NYC Bagel Deli uses food marketing to put its brand front and center at every opportunity.

But who sees them?

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3: The Office –  Achieving a High-End Restaurant Brand

Posted by Ryan On April 4th

TheOffice6Best 3: The Office  Achieving a High End Restaurant Brand

This is the third installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

One of the hip new ideas from the David Manero family of restaurants illustrates an upscale branding success story. Their new concept eatery, “The Office” is a high-end American Gastropub.

You might be thinking, “How can a high-end restaurant get started or even survive in this tough economic climate?”

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2: Rebranding Strategies – How The RedFrog Pub Used Customized Deli Paper

Posted by Ryan On March 20th

RedFrogPub12x12 9856 2: Rebranding Strategies How The RedFrog Pub Used Customized Deli Paper

This is the second installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Carnival Cruise lines added a new twist to a traditional idea. Their RedFrog Pub is a fun and funky pub with a Caribbean flare. Carnival knew that their customers were used to thinking of a pub in a dark, cozy, English/Irish setting.

But the RedFrog Pub had to modify all those expectations. In essence, they wanted to come up with a unique re-branding strategy. So what did they do next?

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Branding Today eBook: What Every Restaurant Owner Needs To Know!

Posted by Ryan On February 22nd

Bokampers 01 Branding Today eBook: What Every Restaurant Owner Needs To Know!

In today’s economy, it’s imperative that you make the right choices when it comes to restaurant branding, marketing, and sales. Whether you’re just getting started or you’ve been in the business for years, you can benefit from creating a unique brand for your product.

Our 12 branding tips are based on actual clients and experiences. At Custom Packaging and Products, we’re happy to share what you need to know. Find out how the following restaurants used branding to gain awareness in their market:

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NYC Bagel Deli: A Big Believer in Custom Packaging

Posted by Ryan On September 28th

NYC Bagel Deli Custom Packaging NYC Bagel Deli: A Big Believer in Custom Packaging

NYC Bagel Deli based out of Chicago, IL is always looking for new ways to Brand their products from bagels, bagel sandwiches, pizzas, people, and events.

Since they have been doing business with Custom Packaging & Products, they have increased to 3 store locations and have catered some of the most prestigious events in Chicago.With the popularity of their box lunch program, NYC Bagel Deli has had the honor of catering for Groupon, The Chicago Bulls, Pepsi, Boars Head, Tropicana, Wachovia, and a list of other ‘A list’ companies in the Chicago area.

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Get a Branding Community to Increase Your Brand.

Posted by Ryan On November 15th

Making a presence in your community is one of the best ways to…

This is the 11th tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com.

get a branding community for yourself and gain popularity.
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Make Sure That Your Quality Products Aren’t Wrapped in Trash!

Posted by Ryan On September 20th

Like I mentioned in my earlier tip about…

This is the 7th tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com.

training your people from everything to how to wrap a sandwich (use Kraft Paper Rolls!) to smiling at customers (Tip 4), your Brand is your image.

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Building a Company Reputation – It Can Start With Custom Print Deli Paper

Posted by Ryan On July 12th

Building your Brand is much like building your reputation;

This is the 2nd tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com.

Whether you have no reputation or years of excellent quality service – if no ones knows about it, do you really have a company reputation?

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