Custom Packaging - & Products, Inc.

Custom Packaging

& Products, Inc.

stacked boxes Flickr Allerina Glen MacLarty How Much Shelf Space Do You Have in Your Restaurant?

Photo courtesy of Flickr user Allerina & Glen MacLarty.

If you’re looking to order some foodservice paper wrappers, foil, foam, or plastic containers, you might be wondering if you’ll be able to fit a minimum order of them on your storage shelves!

We talk to lots of restaurant owners and managers who don’t have dozens of stores and can’t afford to order fifty cases of custom-printed foodservice paper at a time. This, they tell us, is the minimum order that custom printing companies will allow them to place.

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2. Where to Display Your Event’s Logo

Posted by Ryan On November 28th

02 575 hot paper 2. Where to Display Your Events Logo

This is the second of 11 Creative Ideas for Event Marketing, a free eBook.

Displaying your event logo in print ads and flyers seems like a no brainer. But there are more creative places you can try!

Are you hosting a sporting event? Talk to local sports bars about having your event logo printed on their basket liners. We offer “short run” custom pieces, so it’ll be affordable for a single event.

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Barclays 11: Barclays Golf Tournament   Sometimes Small Quantities are Right

This is the eleventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Are you a small business or a large corporation? In our world, it doesn’t matter! You don’t have to have mega-bucks to take advantage of the branding opportunities inherent in CPP custom paper.

Barclay’s Golf Tournament was a customer who didn’t have an ongoing need for custom paper; they needed basket liners for the occasion. Their weekend-long event was branded, but extra large quantities just weren’t appropriate in this circumstance. So how did they brand the event?

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JetRunwayCafe 10: Jet Runway Café   Make Your Brand Visible

This is the tenth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

The Jet Runway Café in Fort Lauderdale, Florida is serving high-end, traditional American fare to busy travelers and professionals just outside the Fort Lauderdale Executive Airport.

They have a clean and modern décor which reflects the essence of their contemporary and visible brand.

As you can imagine, the to-go business is a very important segment for them, as they are so close to the airport. The Jet Runway Café uses CPP printed deli paper for wrapping their to-go orders and also for their to-go bags.

Many businesses in the same position might mistakenly overlook the need for visible branding, since they have very little exposure with their to-go customers.

But the Jet Runway Café knew they could do it! How?

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Grindhouse Killer Burgers 04 9: Grindhouse Killer Burgers   Leveraging a Memorable Brand Name

This is the ninth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Do burgers taste better when they’re wrapped and presented as beautifully as Grindhouse prepares them? We think so!

Not only are these wrappers making it easy to eat on the run (even one-handed), but they’re also fulfilling the key memorable branding strategy of Grindhouse Killer Burgers.

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Indiana Pork 03 8: Indiana Pork   Stand Out in a Crowded Marketplace

This is the eighth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

If you have ever been to a food fair or trade show, you know how difficult it can be to stand out when you are surrounded by hundreds of rivals in a crowded marketplace.

The Indiana Pork Producers Association needed a way to gain visibility and brand exposure when they went to fairs and trade-shows – serving their delicious pork sandwiches. So how did they do it?

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Tavern21 7: The Tavern Hospitality Group   Branding Helps Segment Your Target Market

This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza?

Chances are that restaurant is closed now.

In the food service industry, segmenting your target market means figuring out exactly who your customers are… and going after them with gusto!

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PinchersCrabShack2 6: Pinchers Crab Shack   Use Color to Convey the Message

This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever heard the expression, “you eat with your eyes first”? It’s important that the food on your customers’ plates look appetizing, but you don’t have to limit yourself to the edible portion of the plate to convey your message!

Tony Phelan of Pinchers Crab Shack is committed to customizing his brand to look appetizing.

So how does Tony at Pinchers do it?

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AjBomberBurger 5: AJ Bombers Utilizes Food Branding Techniques to Keep Customers Coming Back

This is the fifth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Do you use photos of your food on your menu, take-out menu, website or other marketing materials? If so, using custom deli paper can do double duty!

By putting special wraps on food in photos, you’re using food branding to put your brand in front of everyone who sees those photos, not just people who order your food.

It’s a great way to get more bang for your buck when you’re advertising – either internally or externally.

Even if you don’t use food photos, you can still leverage the power of this subtle food branding technique.

How? Your customers are doing the work for you!

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nycBagel2 4: How NYC Bagel Masters Food Marketing with Deli Paper

This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Who’s seeing your food and its packaging?

It might very well be a celebrity. Branding impacts everyone that sees your product, so it’s crucial to look good – at all times!

NYC Bagel Deli is based out of Chicago, Illinois. They’ve always been focused on branding, and their efforts keep positioning their bagels, bagel sandwiches, and pizza as the special food that it is.

As a CPP customer, NYC Bagel Deli uses food marketing to put its brand front and center at every opportunity.

But who sees them?

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