Custom Packaging

Bag: “Reach out to children with autism.”

Sometimes it’s not easy to reach your target audience in traditional places. You might need to think of creative ways to reach them in their own environment. For example, a vodka company came up with a clever stunt to reach corporate executives who work 80-hour weeks in high-rise offices. The company had someone pose as a window washer in a business suit. He used giant flashcards to communicate a funny, effective message (watch the video clip here). Although this type of stunt may be slightly out of your budget, the idea of going to customers in their environment is still a useful one.

This is the eighth of 11 Creative Ideas for Event Marketing, a free eBook.

Create a unique business “card”
There are many creative ideas for business “cards” that will make you stand out. For example, every employee at Lego® has miniature figurines featuring their name, phone and email. If you’re in the music industry, a guitar pick could be your business card. Think of inexpensive ways to generate word of mouth while ensuring people hang onto your “card.”

Transform your packaging into an ad
Your customers can be walking advertisements for you if you give them the tools. Food wrappers or bags that draw attention to your customers as they walk the street are great opportunities for you. If you use unique packaging, it entices customers to tell their friends or post pictures on social media. If you’re a retailer who uses bags, get creative and make them serve as more than just a container.

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This is the fourth of 11 Creative Ideas for Event Marketing, a free eBook.

The venue may also be a great source of event marketing. If it’s a popular venue for other events (such as sporting events, concerts, etc.), or if it gets traffic on a daily basis (such as a park, restaurant, etc.), then you’ll want to make sure everyone knows that your event is coming up at the same venue! Here are some suggestions:

Banners, flyers, or signs
See if the venue will allow you to display signage leading up to the event. Some may do this free of charge, others may do it for a fee, or others may not allow it at all. It never hurts to ask!

Promotion on food packaging
Does your event venue have concessions or sell food? This is a great opportunity to provide them with custom food packaging that promotes your event. It can be used leading up to the event, as well as at the event itself.

Get in their existing ads
Does your event venue advertise? They may already be including your event as an upcoming feature. If they do not do this, but do advertise, offer to split some of the advertising costs if they will feature your event information in their current ads.

This is the third of 11 Creative Ideas for Event Marketing, a free eBook.

Now that you know your target market, think of other businesses that are trying to reach the same audience. Then, use the fact that you’ll have a large number of these people gathered in one place (your event!) to entice sponsors and advertisers.

You can provide great incentives for sponsors of your event. You could offer to highlight a sponsor, for example:

• In table or marketing displays
• On your deli wrap or basket liners that will be on all of the food sold at the event
• On a banner or sign
• In other event marketing and promotion (newspaper ads, TV ads, flyers, food packaging, gift wrapping, etc.)
• On the gift wrapping for door prizes, raffles, or auction prizes
• On shirts or apparel
• In radio ads leading up to the event

This is the tenth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

The Jet Runway Café in Fort Lauderdale, Florida is serving high-end, traditional American fare to busy travelers and professionals just outside the Fort Lauderdale Executive Airport.

They have a clean and modern décor which reflects the essence of their contemporary and visible brand.

As you can imagine, the to-go business is a very important segment for them, as they are so close to the airport. The Jet Runway Café uses CPP printed deli paper for wrapping their to-go orders and also for their to-go bags.

Many businesses in the same position might mistakenly overlook the need for visible branding, since they have very little exposure with their to-go customers.

But the Jet Runway Café knew they could do it! How?

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This is the ninth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Do burgers taste better when they’re wrapped and presented as beautifully as Grindhouse prepares them? We think so!

This is the eighth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

If you have ever been to a food fair or trade show, you know how difficult it can be to stand out when you are surrounded by hundreds of rivals in a crowded marketplace.

The Indiana Pork Producers Association needed a way to gain visibility and brand exposure when they went to fairs and trade-shows – serving their delicious pork sandwiches. So how did they do it?

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This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.