Custom Packaging - & Products, Inc.

Custom Packaging

& Products, Inc.

PinchersCrabShack2 6: Pinchers Crab Shack   Use Color to Convey the Message

This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever heard the expression, “you eat with your eyes first”? It’s important that the food on your customers’ plates look appetizing, but you don’t have to limit yourself to the edible portion of the plate to convey your message!

Tony Phelan of Pinchers Crab Shack is committed to customizing his brand to look appetizing.

So how does Tony at Pinchers do it?

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nycBagel2 4: How NYC Bagel Masters Food Marketing with Deli Paper

This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Who’s seeing your food and its packaging?

It might very well be a celebrity. Branding impacts everyone that sees your product, so it’s crucial to look good – at all times!

NYC Bagel Deli is based out of Chicago, Illinois. They’ve always been focused on branding, and their efforts keep positioning their bagels, bagel sandwiches, and pizza as the special food that it is.

As a CPP customer, NYC Bagel Deli uses food marketing to put its brand front and center at every opportunity.

But who sees them?

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RedFrogPub12x12 9856 2: Rebranding Strategies   How The RedFrog Pub Used Customized Deli Paper

This is the second installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Carnival Cruise lines added a new twist to a traditional idea. Their RedFrog Pub is a fun and funky pub with a Caribbean flare. Carnival knew that their customers were used to thinking of a pub in a dark, cozy, English/Irish setting.

But the RedFrog Pub had to modify all those expectations. In essence, they wanted to come up with a unique re-branding strategy. So what did they do next?

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Fatburger2 1: How Fatburger Used Custom Printed Deli Sheets for Success

This is the first installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded for FREE from our eBook library.

Timing is Everything. Three… two… one… and we’re live! If you are ever so lucky to get product placement on a major television show, you have to be ready to go when they are.

One of our clients was fortunate enough to use CPP to meet a pressing deadline for national exposure!

Fatburger had been using custom printed deli sheets from another provider. But then, they were rolling out a promotional campaign for Fox Sunday’s Animation lineup. The show was called Bob’s Burgers.

Fatburger needed custom printed deli sheets for all 72 of their locations before for the roll out. So what did they do?

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NYC Bagel Deli: A Big Believer in Custom Packaging

Posted by Ryan On September 28th

NYC Bagel Deli Custom Packaging NYC Bagel Deli: A Big Believer in Custom Packaging

NYC Bagel Deli based out of Chicago, IL is always looking for new ways to Brand their products from bagels, bagel sandwiches, pizzas, people, and events.

Since they have been doing business with Custom Packaging & Products, they have increased to 3 store locations and have catered some of the most prestigious events in Chicago.With the popularity of their box lunch program, NYC Bagel Deli has had the honor of catering for Groupon, The Chicago Bulls, Pepsi, Boars Head, Tropicana, Wachovia, and a list of other ‘A list’ companies in the Chicago area.

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9 Custom Packaging Products 53 Ways to Use Them Need Food Marketing Strategies? Here are 9 Custom Packaging Products That Can Help

In every business, it is the owner’s responsibility to find a niche that the competition has ignored OR perform better than the competition at their own niche. The restaurant industry is no different… although the sheer amount of competition in the restaurant industry is extremely high!

So how can you separate your restaurant or deli from the rest of the pack? By utilizing a broad range of food marketing strategies! That’s where we come in handy.

Over the past few months we’ve told you about 9 Custom Packaging Products and 53 Ways to Use Them which is available as a FREE eBook that you can download by clicking the eBook up above. These custom printed food service papers are just a few of the many food marketing strategies that you can use to increase your restaurant’s repeat business.

So let’s recap:

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Freezer Paper prevents Freezer burn 300x200 #9   The Dreaded Freezer Burn: Easily Prevented and Marketed With Custom Printed Freezer Paper

This is the 9th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Be their freezer burn hero, and they will never forget you!

Freezer paper is a durable paper that prevents air and moisture from getting to the food. It protects the flavor, quality and nutrition of the food during freezing temperatures and prevents freezer burn.

Another great characteristic of freezer paper…easy to write on! Dates and food become easily identified without having to unwrap the mystery package.

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2 CPP%20Labels%20galstick1 #8 – Small Budget Marketing: Stay Stuck in Their Mind with a Custom Sticker or Label

This is the 8th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Are you trying to find a way to brand yourself with small budget marketing? A custom sticker or label is the perfect solution!

With a custom sticker or label, you can easily attach your brand to virtually any product. They allow you to be as creative as you want at a very affordable price. A custom sticker is an easy way to share information, such as product description, price, UPC labels, ingredients, etc.

Here are some of my suggestions when working with small budget marketing. Utilize custom stickers and labels for any of the following:

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Personalized Wrapping Paper Photo courtesy of Flickr user Neeta Lind 300x225 #7   Personalized Wrapping Paper: Marketing Opportunity Made Possible Through Gift Giving

This is the 7th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Is giving better than receiving?

When you have personalized wrapping paper, you’ll receive free marketing every time you give.

Gift giving has been around a long time and continues to bring excitement to the receiver while the giver enjoys the warm and fuzzy feeling that giving provides.

Did you know…gift wrapping began in Victorian times, when elaborate card making evolved into elaborate wrapping papers for presents? Wrapping paper soon became popular and with the invention of the printing press, the paper could then be made in mass quantities.

Personalized wrapping paper is an awesome way to incorporate branding of your business into the joy of gift giving. Your custom wrap can be used for:

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Keep meat and fish fresh with butcher paper Photo courtesy of Flickr User Wildcat Dunny 300x225 #6   Keep Meat and Fish Fresh and Customers Minds Fresher with Custom Butcher Paper

This is the 6th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Don’t you only want the best…when it comes to fresh fish?

Only the best fresh fish or quality cut of meat is wrapped in butcher paper. Have you ever thought of customizing it? What better way to promote your company and it’s views on fresh, quality meats?

As people get home and start to unwrap their fresh fillet of fish or thick juicy steak, they will be staring right at your logo and make the association between your branding and their perfect cut of meat.

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