This is the third installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

One of the hip new ideas from the David Manero family of restaurants illustrates an upscale branding success story. Their new concept eatery, “The Office” is a high-end American Gastropub.

You might be thinking, “How can a high-end restaurant get started or even survive in this tough economic climate?”

Read the rest of this entry »

This is the second installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

NYC Bagel Deli based out of Chicago, IL is always looking for new ways to Brand their products from bagels, bagel sandwiches, pizzas, people, and events.

Since they have been doing business with Custom Packaging & Products, they have increased to 3 store locations and have catered some of the most prestigious events in Chicago.With the popularity of their box lunch program, NYC Bagel Deli has had the honor of catering for Groupon, The Chicago Bulls, Pepsi, Boars Head, Tropicana, Wachovia, and a list of other ‘A list’ companies in the Chicago area.

Read the rest of this entry »

In every business, it is the owner’s responsibility to find a niche that the competition has ignored OR perform better than the competition at their own niche. The restaurant industry is no different… although the sheer amount of competition in the restaurant industry is extremely high!

So how can you separate your restaurant or deli from the rest of the pack? By utilizing a broad range of food marketing strategies! That’s where we come in handy.

Over the past few months we’ve told you about 9 Custom Packaging Products and 53 Ways to Use Them which is available as a FREE eBook that you can download by clicking the eBook up above. These custom printed food service papers are just a few of the many food marketing strategies that you can use to increase your restaurant’s repeat business.

So let’s recap:

Read the rest of this entry »

This is the 9th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Be their freezer burn hero, and they will never forget you!

Freezer paper is a durable paper that prevents air and moisture from getting to the food. It protects the flavor, quality and nutrition of the food during freezing temperatures and prevents freezer burn.

Another great characteristic of freezer paper…easy to write on! Dates and food become easily identified without having to unwrap the mystery package.

Read the rest of this entry »

This is the 8th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Are you trying to find a way to brand yourself with small budget marketing? A custom sticker or label is the perfect solution!

With a custom sticker or label, you can easily attach your brand to virtually any product. They allow you to be as creative as you want at a very affordable price. A custom sticker is an easy way to share information, such as product description, price, UPC labels, ingredients, etc.

Here are some of my suggestions when working with small budget marketing. Utilize custom stickers and labels for any of the following:

Read the rest of this entry »

This is the 7th of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Is giving better than receiving?

When you have personalized wrapping paper, you’ll receive free marketing every time you give.

Gift giving has been around a long time and continues to bring excitement to the receiver while the giver enjoys the warm and fuzzy feeling that giving provides.

Did you know…gift wrapping began in Victorian times, when elaborate card making evolved into elaborate wrapping papers for presents? Wrapping paper soon became popular and with the invention of the printing press, the paper could then be made in mass quantities.

Personalized wrapping paper is an awesome way to incorporate branding of your business into the joy of gift giving. Your custom wrap can be used for:

Read the rest of this entry »