This is the second installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Carnival Cruise lines added a new twist to a traditional idea. Their RedFrog Pub is a fun and funky pub with a Caribbean flare. Carnival knew that their customers were used to thinking of a pub in a dark, cozy, English/Irish setting.
But the RedFrog Pub had to modify all those expectations. In essence, they wanted to come up with a unique re-branding strategy. So what did they do next?