Custom Packaging - & Products, Inc.

Custom Packaging

& Products, Inc.

Barclays 11: Barclays Golf Tournament   Sometimes Small Quantities are Right

This is the eleventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Are you a small business or a large corporation? In our world, it doesn’t matter! You don’t have to have mega-bucks to take advantage of the branding opportunities inherent in CPP custom paper.

Barclay’s Golf Tournament was a customer who didn’t have an ongoing need for custom paper; they needed basket liners for the occasion. Their weekend-long event was branded, but extra large quantities just weren’t appropriate in this circumstance. So how did they brand the event?

Read the rest of this entry »

Grindhouse Killer Burgers 04 9: Grindhouse Killer Burgers   Leveraging a Memorable Brand Name

This is the ninth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Do burgers taste better when they’re wrapped and presented as beautifully as Grindhouse prepares them? We think so!

Not only are these wrappers making it easy to eat on the run (even one-handed), but they’re also fulfilling the key memorable branding strategy of Grindhouse Killer Burgers.

Read the rest of this entry »

Indiana Pork 03 8: Indiana Pork   Stand Out in a Crowded Marketplace

This is the eighth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

If you have ever been to a food fair or trade show, you know how difficult it can be to stand out when you are surrounded by hundreds of rivals in a crowded marketplace.

The Indiana Pork Producers Association needed a way to gain visibility and brand exposure when they went to fairs and trade-shows – serving their delicious pork sandwiches. So how did they do it?

Read the rest of this entry »

Tavern21 7: The Tavern Hospitality Group   Branding Helps Segment Your Target Market

This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza?

Chances are that restaurant is closed now.

In the food service industry, segmenting your target market means figuring out exactly who your customers are… and going after them with gusto!

Read the rest of this entry »